It provides an incredible long-lasting color to your lips. This red intense color gives you a bold red lip in the first coat, so you don’t need to repeat the application. Because of its intense formula, it lasts for a long. It moisturizes your lips like fresh fruits extracts. It contains minerals and vitamins which offer moisture and a hint of freshness to your lips. So, if you want to feel the freshness of the fruits on your lips, you should go for it.